Keynote: Software Development’s Moment of Change

Abstract

Everyone has seen Generative AI demonstrations and prototypes. But 2024 is the year of production, with real customers, real products, and real return. In this talk we’ll cover how AWS sees the Generative AI landscape, and how developers and customers are moving to product and business success. Going from prototype to product requires a crystalized understanding of product needs, a rock solid infrastructure, and some modern engineering practices to ensure great outcomes. We’ll cover how some of the surprising challenges of Generative AI are quite familiar to cloud scale engineers. Hear how AWS and partners like Temporal are charting the path to GenAI product success.

About the Presenter

Adam Seligman is Vice President of Developer Experience at Amazon Web Services (AWS), leading teams that educate and engage with the developer community. After transitioning from product leadership to community leadership in 2024, he is now leading AWS’s Developer Relations organization. The primary focus for Adam and his organization is founded on AWS’s commitment to educate, engage and design compelling programs for the developer community.

His teams provide developers with a suite of resources that drive delightful experiences, facilitate discovery, and empower them to bring their most innovative solutions to life. In previous roles at AWS, he led product teams focused on bringing new tools to market that empower builders with generative AI and oversaw AWS’s portfolio of developer tools, including AWS Amplify, AWS AppSync, and AWS CodeBuild, among others.

With over 20 years of experience in the tech industry working with developers, Adam serves as an externally facing executive representing AWS in the developer and customer community. Prior to AWS, he led teams at Google Cloud, Microsoft, Mozilla, and Salesforce.