---
title: "Just Because You Can, Doesn’t Mean You Should… Workflow Edition"
description: "Mark Carlson at Replay 2024"
canonical: "https://temporal.io/resources/on-demand/just-because-you-can-workflow-edition.md"
source: "https://temporal.io/resources/on-demand/just-because-you-can-workflow-edition"
resource_type: "Replay 2024"
published: "2024-10-31"
---

# Modernize: Just Because You Can, Doesn’t Mean You Should… Workflow Edition

[Watch the video](https://www.youtube.com/embed/xUWzwe2KSEg)

### Abstract
This talk will cover:
- 3 pitfalls of DIY-ing your own durable execution platform,
- 3 benefits of leveraging a mature solution like Temporal, and
- 3 keys to success in getting started with your implementation project.

__Redirecting The Builders.__ Mark will also share his experience with redirecting the talent and energy of these brilliant builders toward enhancing and building on top of the mature and battle-hardened durable execution features that Temporal provides rather than getting mired in reinventing the wheel.

__What Can Participants Expect.__ This talk will help participants make strong business and technical arguments for adopting Temporal rather than doing DIY and also why leveraging Temporal Cloud could be a great fit rather than self-hosting.

### About the Presenter
I have been pursuing emerging technologies for my entire career but not just for the excitement of the tech itself.  I’ve always been interested in what business outcomes the tech can support.

As CTO at Modernize, I help curate new tech… like Temporal, that is not only cutting edge, but mature enough to solve really hard problems at crazy large scale for some of the world’s leading organizations.

## Related resources

- [ZoomInfo: Using Temporal to Create Account Summaries utilizing GenAI](https://temporal.io/resources/on-demand/account-summaries-gen-ai.md) — Replay 2024
- [Closing Remarks at Replay 2024](https://temporal.io/resources/on-demand/closing-remarks-replay-2024.md) — Replay 2024
- [Honeybook: The struggles of being on time](https://temporal.io/resources/on-demand/honeybook-struggles-being-on-time.md) — Replay 2024